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Social Media Marketing

Meta Is Developing Business AIs to Enhance Transactional Engagement

In the company’s Q2 earnings call, CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses.

LinkedIn Adds Verification for Company Pages

The badges, first available to a limited number of companies, are a new way to establish trust in the app.

Pinterest’s Growth Momentum Slows in Q2

While the platform posted strong revenue results, its user growth figures present some concerns.

TikTok Launches App Center To Connect SMBs With Helpful Tools

An array of third-party apps are highlighted that offer lightweight solutions and could help smaller businesses boost their presence. 

Threads Tests New Topic Discovery Elements To Drive Engagement

Can Threads maximize its growth potential while avoiding certain topics?

LinkedIn Reports Higher Revenue and ‘Record Levels’ of Engagement

With LinkedIn’s video uploads escalating 34% during fiscal Q4, the platform is leaning in with features like its full-screen video feed.

E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics

To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

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