The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

Some tips to drive high-quality backlinks and improve your Google Search rankings.

Why is TikTok facing a potential ban in the U.S.? The Justice Department claims the platform tracked users’ views on sensitive issues.

The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.

Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.