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Social Media Marketing

Instagram Tests New Collaborative Posting Option to Encourage Participation

The new option could have various uses for brand promotion.

YouTube Adds New Report Which Breaks Down Channel Performance by Video Format

The new report is likely designed to highlight the potential of Shorts.

Google Updates Naming Conventions for ‘In-Stream’ Video Ads

A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.

TikTok Adds New Required Labels for AI-Generated Content

TikTok will now require users to signal when content has been generated by AI.

Australia’s National Broadcaster Abandons X Citing Negative Changes Under Elon Musk

The news publisher operated over 60 X accounts.

TikTok Announces ‘Global #BookTok Challenge’ to Encourage Literary Engagement

Books are cool again. Or they might be.

Threads Adds New Features as It Looks to Capitalize on Early Interest

Can Threads still become a viable alternative to X/Twitter?

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