What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

Social media isn’t really about the posts - it’s about connections.

The Musk era at Twitter is now underway, with a range of projects being considered to re-form the app.

By establishing a more direct lead generation process, you can maximize your marketing results.

Ads Data Hub matches aggregated ad response data with your first-party ad info.

Meta's 'Creators of Tomorrow' program aims to provide more opportunities for top creative talent across its apps.

Professional Mode provides a range of additional audience-building tools for Facebook creators.