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Social Media Marketing

BeReal Adds Expanded ‘Friends of Friends’ Feed as It Looks to Reignite User Interest

With user growth stagnating, BeReal is looking to new engagement elements.

X Deactivates Old Media Links Amid Changes to Back-End Elements

The changes keep coming from the company formerly known as Twitter.

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

Pinterest Rolls Out New Safety Tools to Protect Younger Users

Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.

Meta Publishes New Overview of Its Evolving Ad Automation Tools

Meta's Advantage+ campaigns are driving better results for many brands. 

X Won’t Be Able to Remove Its Block Functionality, Despite Elon’s Statements

Spoiler: It can't actually do this.

Instagram Shares New Explainer on Key Ad Metrics [Infographic]

Some handy notes on key ad metrics, and what they actually represent.

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