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Social Media Marketing

Snapchat Adds Halloween Lenses, ‘Footsteps’ on Snap Map

Some new spooky features, as well as other updates.

TikTok Expands STEM Feed to All Users in the US, UK and Ireland

More access to educational content on TikTok.

Instagram Says Including Your Own Logo on a Reel Is Fine

IG's chief has clarified how the appearance of brand logos impacts reach.

X Updates Ad Platform To Optimize Performance for SMBs

The main focus of the updates is AI targeting which is meant to help reach a more engaged audience.

Instagram Announces Halloween-Themed Activations

Some new options to spookify your IG chats and Stories.

Is Meta’s Anti-Politics Stance a Sustainable Strategy?

Users are expressing frustration over Meta’s anti-politics stance.

The Generative AI Push Poses an Increased Risk of Harm for Many Users

As platforms push users to engage with AI, the mental health implications need to be a concern.

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