A Kardashian is a big signing, but will it be enough to bring more eyeballs back to X?

TikTok’s keen to tap into image sharing.

A new way to engage Taylor Swift fans—of which there are many. 

Out of Home: Branded Mission will invite TikTok creators to participate in off-platform promotions. 

Another music integration from IG. 

A new way to encourage more intimate sharing in the app.

Elon’s broader plan for X is taking time to formulate—but will it work?