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Social Media Marketing

Instagram’s Testing Full-Length Reels Replays Within Stories

This could get more people viewing more Reels content.

WhatsApp Adds New Group Chat Controls, Additional Context Around Group Membership

With more discussions shifting to private chats, Meta’s looking to facilitate more discussion.

Instagram Adds Reminder Ads and Promoted Results in Search

Some new considerations for your IG promotions.

YouTube Adds Podcast Analytics, New Hashtag Recommendations for Long-Form Clips

YouTube’s also retiring its overlay ads format.

TikTok Argues That a US Ban Would Hurt Local Businesses in Pre-Prepared Testimony

TikTok CEO Shou Zi Chew has put forward his case to avoid a TikTok ban in the US.

LinkedIn Adds Native Post Scheduling for Company Pages, New Audio Event Options

A range of new updates for LinkedIn Company Pages.

New Study Finds that Including Negative Terms in Headlines Drives More Clicks

Including negative terms can help drive more engagement, and improve your click-through rate.

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