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Social Media Marketing

TikTok Looks to Provide More Performance Insight to Shopify Merchants

The updated TikTok/Shopify connection will provide more insight for your campaigns.

YouTube Looks to Add Protections for Musicians in Generative AI Use-Cases

With AI usage expanding, YouTube's looking to get ahead of the next wave.

TikTok Publishes 2023 Holiday Marketing Guide

Some handy notes to help maximize your TikTok outreach this holiday season.

X Will Soon Add Job ‘Matchmaking’ to Help Brands Highlight Relevant Opportunities in the App

Can X create an effective job-matching algorithm?

BeReal Adds Expanded ‘Friends of Friends’ Feed as It Looks to Reignite User Interest

With user growth stagnating, BeReal is looking to new engagement elements.

X Deactivates Old Media Links Amid Changes to Back-End Elements

The changes keep coming from the company formerly known as Twitter.

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

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