New ways to measure ad performance comes as many businesses remain in the experimental phase with Reddit promotions.

New transparency measures from Snap include the capacity to opt out of personalized recommendations.

The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring. 

Users can search by influencer or brand to see the campaigns they are connected to.

Are we headed for a new mental health crisis as a result of VR use?

The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.  

Meta continues to push ahead with its full messaging encryption plan.