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Social Media Marketing

Threads Launches Initial Test of Keyword Search

A key update for Meta's Twitter competitor app.

New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

The report looks at what consumers expect from brands, and how to drive enhanced loyalty. 

TikTok’s AR Effect House Comes Out of Beta Mode

TikTok's Effect House is a key link to the evolving opportunities of AR.

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options

YouTube will now let more creators access monetization tools in the app.

YouTube Launches New Education-Based Approach to Policy Violations

YouTube's looking to help creators avoid channel strikes, which can lead to removal from the app.

X Announces Political Ad Policy Updates, as Presidential Preselection Ramps Up

Elon's free speech approach is set to be put to the ultimate test. 

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