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Social Media Marketing

Instagram Tests New Birthday Profile Effect

The feature could help to spark more engagement in the app.

Meta Provides New Ad Placement Controls to Ensure Brand Safety

Meta will offer three tiers of brand safety control to help avoid unwanted ad placement.

Twitter Announces New API Access Tiers, Which Could Price Many Third Party Apps Out of the Market

The new API costs could have impacts for all third-party Twitter apps.

Meta Could Ban Certain Ads in Europe to Adhere with Evolving Data Usage Laws

Evolving EU data privacy laws have forced Meta to reassess its options.

Microsoft’s Developing New Revenue Share and Traffic Generation Elements for Bing Chat

Generative AI could change Search - which will also have big implications for publishers.

Google Removed 5.2 Billion Ads for Content Violations in 2022

Google’s 2022 Ad Safety Report highlights the scale of moderation activity required at large platforms. 

10 Social Media Myths That Are Hurting Your Business [Infographic]

Not all of the advice you read is correct - check out these pointers.

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