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Social Media Marketing

Meta Adds New Lead Generation Tools on Facebook

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at checkout.

Montana Becomes the First US State to Issue a Full Ban on TikTok

Could this be the start of a new wave of restrictions on the app?

Meta Shares its Latest VR Developments, Including the Capability to Use VR Headsets in a Moving Car

Meta continues to build its metaverse experiences.

Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform. 

TikTok Announces New, Exclusive Content Deal with the New York Yankees

Interest in sports is rising on TikTok.

YouTube Adds New Shorts and Revenue Analytics Tools in YouTube Studio

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.

Third-Party Platforms Will Soon be Able to Provide Instagram Stories Scheduling

In good news for social media managers, Meta has updated its Instagram Graph API to enable third-party posting capability.

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