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Social Media Marketing

TikTok’s Next Generative AI Push Could Be Facilitated Search In-Stream

TikTok's Chinese sister app recently added generative AI search in-stream.

TikTok Publishes New Guide on Effective Ad Bidding Strategies

Some helpful tips for your TikTok ad campaigns.

EU Users Will Soon Have the Option to Separate their Facebook and IG Accounts

The next stage of the EU's data privacy regulations come into effect in March. 

X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points

X continues to boost misleading data, which erodes confidence in all of its reported figures.

Is There a Valuable Use Case for Generative AI in Social Apps?

Social apps continue to test out new generative AI options, but are they really adding to the core value?

3 Steps for Establishing a Core Marketing Message

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits

A new consideration for your LinkedIn posting process.

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