TikTok's hosting a range of in-app events, along with creator showcase elements.

With Shorts consumption growing fast, YouTube's looking to help brands tap into the format.

The update will expand the range of ways in which brands can utilize UGC.

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

An easier way to source and utilize UGC on IG.

Reddit's trying out another way to encourage users to engage and interact.

The process has been explored by many publications, many times.