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Social Media Marketing

YouTube Adds New Shorts Ad Placement Options to Facilitate More Promotional Opportunities

With Shorts consumption growing fast, YouTube's looking to help brands tap into the format.

Instagram Updates Policies Around UGC to Expand Content Collaboration Opportunities

The update will expand the range of ways in which brands can utilize UGC.

Meta and TikTok Launch New Initiatives to Facilitate Connection Between Brands and Creators

Facilitating creator/brand deals is a key element in keep top stars posting to each app.

Instagram Tests New Process to Help Brands Source UGC in the App

An easier way to source and utilize UGC on IG.

Reddit Tests New Community Chat Element to Encourage User Participation

Reddit's trying out another way to encourage users to engage and interact.

Twitter Plans to Enable Publishers to Charge Per-Article to Bypass Paywalls in the App

The process has been explored by many publications, many times.

Could Bluesky Supersede Twitter as the Key Real-Time Social App?

Decentralized social network Bluesky is gaining momentum, with high profile users now signing up to the app.

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