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Social Media Marketing

No, You Can’t Stop Meta Using Your Data via IG Story

Those “attorney advised” posts are back, but they do nothing to protect your info.

How Corona Found Success With YouTube Shorts

The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

5 Ways Grocers Can Master Shoppable Video, Connected TV

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Snapchat Brings Back Phantom House Series With Maybelline, State Farm

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

Who’s Going To Win the AR Wearables Race?

A look at the next wave of AR glasses and which will win out with consumers.

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

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