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Social Media Marketing

TikTok Adds Metrics To Provide Further Insight Into How Ads Drive Conversion

TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.

Google Adds More Generative AI Elements To Search

Some interesting new updates to Google's AI-based SGE experience.

Snapchat Publishes New Data Showing App Facilitates More Positive User Experiences

The study looked at how people physically respond when using different social apps.

X Adds New Job Search Element To Highlight Roles Posted by Companies

X has added a new search tool to showcase the various roles posted by brands.

TikTok Adds In-Stream AR Effects Creation Flow, Enabling All Users To Create AR Experiences

Now, you can create your own AR experiences in the app.

YouTube Loosens Monetization Restrictions on Depictions of Breastfeeding and ‘Sensual Dancing’

The changes will enable more creators to monetize their content. 

Instagram Is Retiring Its Guides Posting Option Next Month

No further guidance from Instagram.

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