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In the company’s Q2 earnings call, CEO Mark Zuckerberg discussed a future application of AI chatbots built by individual businesses.

The badges, first available to a limited number of companies, are a new way to establish trust in the app.

While the platform posted strong revenue results, its user growth figures present some concerns.

An array of third-party apps are highlighted that offer lightweight solutions and could help smaller businesses boost their presence. 

Can Threads maximize its growth potential while avoiding certain topics?

With LinkedIn’s video uploads escalating 34% during fiscal Q4, the platform is leaning in with features like its full-screen video feed.