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Social Media Marketing

X Isn’t ‘Shadow Boosting’ MrBeast’s Video, but It Is Still Amplifying Misleading Data Points

X continues to boost misleading data, which erodes confidence in all of its reported figures.

Is There a Valuable Use Case for Generative AI in Social Apps?

Social apps continue to test out new generative AI options, but are they really adding to the core value?

3 Steps for Establishing a Core Marketing Message

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

LinkedIn’s Rolling Out a New Sponsored Post Option To Maximize Content Benefits

A new consideration for your LinkedIn posting process.

Instagram Launches Nighttime Nudges To Get Teens To Shut It Down for the Night

Another measure to help protect teen users.

Reports Suggest Reddit Will Launch Its IPO in March

Reddit has been working towards an initial public offering for years.

Zuckerberg Says Meta Is Pushing Hard To Lead the AI Future

Meta CEO Mark Zuckerberg has provided some early notes on the company's expanding AI push. 

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