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Social Media Marketing

The Psychology of Sharing: Emotions Content Must Evoke To Go Viral [Infographic]

Viral content often evokes a specific emotion like joy, anticipation or fear, per Salesforce. 

US Secretaries of State Call on X to Address Election Misinformation

In an open letter, the group has called for improvements to X’s Grok AI chatbot.

Snapchat Reaches 850M Users, Improves Ad Revenue Performance

In its Q2 earnings report, Snap reported that global time spent watching content in the app has grown 25% year over year.

Threads Gains Momentum as Users Reach 200M

The user growth rate tripled over the last month in a sign that Threads now has a real opportunity to grab a significant portion of online attention.

Snapchat+ Reaches 11M Paying Subscribers

Among the latest wave of paid subscription features from social media platforms, Snapchat+ has been the most successful.

X Continues To Highlight Misleading Stats About Its Performance

The platform hasn’t added any daily active users since November 2022, although it has seen some growth in monthly active users. 

US Senators Propose New Bill to Combat AI Deepfakes

The No Fakes Act, if passed, would enable individuals to request the removal of deepfakes depicting their likeness.

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