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Social Media Marketing

Twitter Launches Test of Ad Targeting Based Specifically on Search Queries in the App

The option is similar to Twitter's existing Keyword Targeting, but specific to search queries and results.

Twitter Launches Default ‘Following’ Feed Option on Web, with Mobile Coming Soon

Twitter users will now default to the last feed option they had open in the app.

Meta Launches New Rights Manager Mini-Site to Help Brands Detect and Action IP Violations

The site provides a full overview of Meta's brand rights management system. 

A Brief Guide to Social Media Asset Library in 2023

As the number of social media users worldwide is expected to rise close to five billion, it has opened up a plethora of opportunities for brands to engage with their audiences. Social media marketing has become one of the most critical marketing channels. Around $116 billion were spent on social media advertising in 2021. Per […] The post A Brief Guide to Social Media Asset Library in 2023 appeared first on SocialPilot.

YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online

Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses.

Planning for 2023: LinkedIn Posting Tips

Update your LinkedIn marketing approach with these tips.

Can Elon Right the Twitter Ship?

Twitter has no shortage of challenges before it - here's a look at the current state of the app.

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