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Social Media Marketing

New Report Looks at Social Platform Performance Benchmarks for Brands

The latest benchmarks report from Rival IQ provides some sobering reading.

YouTube Adds More Shorts Performance Insights, Updated Chat Moderation Role

The new metrics will provide more insight into Shorts performance.

Twitter Rolls Out New Alerts for Community Notes on Tweets You’ve Previously Engaged With

The alerts will let you know when a tweet you've previously liked or replied to gets a note attached.

Pinterest Highlights Positive Benefits of Pinterest Use via New Study

Pinterest says that regular usage can have positive mental health benefits.

9 Types of Facebook Ads to Add to Your Social Media Advertising Mix [Infographic]

How can you use Facebook ads in your outreach process? Learn the basics in this infographic.

Meta Tests Product Promotions in IG Group Chats

Meta's looking for more ways to monetize private chats.

TikTok’s Expanding Access to its Research API, Enabling More Analysis of How it Works

As TikTok continues to work with US regulators on a new deal to keep it in operation, it's looking to improve transparency.

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