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Digital Marketing

Snapchat Brings Back Phantom House Series With Maybelline, State Farm

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

Who’s Going To Win the AR Wearables Race?

A look at the next wave of AR glasses and which will win out with consumers.

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

Instagram Chief Says ‘Following’ Feed Option Won’t Work

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

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