TikTok could have a new battle on its hands, with top creators calling for a bigger slice of the platform's revenue pie.

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Some helpful considerations for your social media marketing strategy.

TikTok's avatars look similar to Apple's 'Memoji', with responsive features based on your actual expressions.

The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.