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Social Media Marketing

Google Proposes New 'Topics' Approach to Replace Cookie Tracking

With Google looking to phase out cookie tracking, it's seeking an alternative means to enable advanced ad targeting and data insight.

YouTube Outlines Key Areas of Growth, Including the Rise of Shorts and its Expanding Creator Economy

YouTube is on track to solidify its position in 2022, with a range of plans to help improve its connection with creators.

LinkedIn Launches New Promotional Campaign Focused on the Evolving Professional Environment

The new campaign aims to highlight LinkedIn's role in the evolving professional environment,

Twitter Reports a Jump in Government Removal Requests in Latest Transparency Report

Twitter's various clashes with certain governments and authorities could become a bigger point of concern.

TikTok Launches 'Instant Pages' Ad Display Option to Improve Load Times and Response for Promotions

The new option will provide a faster, more responsive way to showcase your brand and products from your TikTok ads.

TikTok Faces Creator Backlash Over Flawed Payment Models

TikTok could have a new battle on its hands, with top creators calling for a bigger slice of the platform's revenue pie.

5 Essential Pinterest Metrics to Track [Infographic]

Looking to add Pinterest into your digital marketing mix?

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