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Social Media Marketing

7 Steps in Mapping Out an Effective Social Media Strategy [Infographic]

Looking to formulate a more effective social media marketing strategy? Don't overlook the fundamentals.

Meta Announces the Closure of Facebook Campus, its School-Aligned Social Network Experiment

Meta is re-aligning its projects onto the next major usage shifts, which has seen it move on from several app experiments.

YouTube Expands Alerts on Potentially Offensive Comments, Updates Creator Payment Process

YouTube's splitting its YouTube and AdSense payments displays, which is an important note for creators.

Meta Expands Test of New Removal Alerts Which Let Users Know When Automated Detection Was used

The new alerts will provide more context as to why, and how, a post was detected and removed.

TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic]

Looking to improve your TikTok marketing approach? These tips will help.

Google's Removed Over 31,000 Chinese YouTube Channels for Coordinated Influence Operations in the Last 7 Months

The program appears to be looking to use YouTube as a vector for distributing pro-China content.

Meta Releases New 'Widely Viewed Content' Report for Facebook, Which Continues to be a Baffling Overview

Meta’s attempts to counter the narrative that it fuels divisive content continue to cause more harm than help.

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