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Social Media Marketing

Twitter Shares New Insights into the Evolving Gaming Conversation via Tweet, Which Reached Record Highs in 2021

Gaming is one of the most influential elements in online culture, and an important indicator of future trends.

TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns

TikTok's latest study looks at the value of partnering with established creators for your TikTok ad campaigns.

TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads

TikTok's latest study, in conjunction with Nielsen, looks at the capacity for TikTok ads to drive sales activity.

Instagram Turns on IG Live Badges by Default for Eligible Creators

In its latest effort to provide more incentive for creators, Instagram is enabling live-stream badges for more streamers.

TikTok's Testing a New Option to Invite Your Connections in Other Apps to View Your Clips, and Follow Your Profile

The process could be a simple way to grow your TikTok following, and bring more users to the app.

Social Media Fuels Division and Angst – But Solving the Underlying Issues at Play is Hugely Complex

Facebook has clearly helped to fuel societal division - but can it be fixed?

Pinterest Adds 'Profiles' Tab to Search Results to Better Highlight Pin Creators

The new tab will highlight relevant creators on any subject in the app.

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