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Social Media Marketing

Google Adds New Exposure Frequency Controls for CTV Campaigns

The new option will enable more brands to generate more reach with their Connected TV campaigns.

The Metaverse Doesn't Exist, But Meta is in Charge of the Broader Narrative

We're still a long way off the full, immersive metaverse experience, but that hasn't stopped billions of dollars from flowing into metaverse projects.

Twitter Tests New 'Articles' Option, Potentially Enabling Long-Form Posts in the App

Long-form posts on Twitter? A new experiment appears to be exploring expanded communication options in the app.

YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy

YouTube's creator funding models continue to solidify its position as the top online video platform.

Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021

Meta continues to bring in the big bucks, though the overall daily usage of Facebook has declined for the first time. 

Instagram Experiments with Stories Highlights to Reels Conversion Option, Longer Reels Clips

Instagram really wants you to give Reels a chance.

6 Brilliant Case Study Examples for Small Businesses

Every business starts small. The success of a business lies in its strategy to overcome any challenge during its journey. If you are trying to take your business to new heights, start identifying challenges and create solutions. The best way is to learn from sundry success stories. There are several case studies of different businesses […] The post 6 Brilliant Case Study Examples for Small Businesses appeared first on SocialPilot.

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