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Social Media Marketing

Twitter Rolls Out New, Swipeable Feed of Only Users That You Follow in the App

An easier way to access a non-algorithmic tweet timeline.

The 8-Step Checklist for Launching an Influencer Marketing Campaign [Infographic]

Looking to get into influencer marketing in 2023?

Microsoft’s Looking to Invest $10 Billion into Rising AI Start-up OpenAI

The investment could see AI creation tools become more mainstream very quickly.

Planning for 2023 - Researching Promotional Placements and Opportunities

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment. 

YouTube’s New Shorts Monetization Process Will Come Into Effect in February

The updated monetization process could provide a new way forward for effective monetization of short-form video content.

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

In-App Spending Continues to Surge in China, Pointing to Opportunity for Western Social Apps

Social apps continue to seek out new ways to integrate in-stream spending, lured by the billions being generated in China.

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