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Social Media Marketing

YouTube’s Looking to Provide Direct Monetization for Shorts, a Big Shift in the Short-Form Content Battle

Direct Shorts monetization could be a big blow for TikTok.

YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement

YouTube's looking to help improve channel engagement with personalized content displays.

Meta Scales Back NPE Team as it Looks to Strengthen its Short-Form Video Approach

The team has released a heap of experimental apps, as part of Meta's effort to get the jump on the next big thing.

YouTube Adds New Option to Reply to Video Comments with Shorts

YouTube follows the lead of TikTok and YouTube with its latest Shorts addition.

Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

Twitter's Toolbox includes a range of helpful third-party apps and tweeting tools.

Google Adds More Options to Manage Ad Assets and Extensions

The new options will make it much easier to utilize your various Google Ad elements in your campaigns.

YouTube Adds New Vertical Video Conversion Elements as it Leans into Short Form Video

With short form video on the rise, YouTube's looking to incoorporate more options to align with the viewing shift.

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