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Social Media Marketing

Meta Launches Advantage+ Shopping Campaigns to Help Improve Campaign Performance

Meta's Advantage+ campaigns rely on automation to find the right audiences for your ads.

Google Expands ‘About This Result’ Panels to Europe, Launches New Digital Literacy Training Program

Google's new library training program will help educate older users in digital literacy. 

YouTube is Removing More Than 3k Channels Per Month Linked to China-Based Influence Campaigns

The latest TAG bulletin from Google underlines YouTube's ongoing efforts to stamp out Chinese-backed influence efforts.

TikTok Launches ‘TikTok Academy’ Marketing Education Platform

The courses provide key insight into how to make best use of TikTok for marketing.

LinkedIn Once Again Reports ‘Record Engagement’ in Latest Performance Update

LinkedIn has posted 'record engagement' for 16 straight quarters.

Twitter Provides More Insights on Projected Ad Performance with Expansion of ‘Campaign Planner’

Campaign Planner provides estimates on pojected campaign performance.

Twitter Adds New ‘Communities’ Module for Professional Profiles

There are now a range of Spotlight module options for Professional Profiles in the app.

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