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Social Media Marketing

TikTok Announces New Programming for Earth Month

TikTok will highlight a range of content and creators to raise awareness of sustainability initiatives.

Twitter Implements its 50% Ad Reduction Incentive for Twitter Blue Subscribers

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

WhatsApp’s Testing a New ‘Channels’ Broadcast Chat Functionality

This follows the launch of Channels on Instagram in February.

Twitter Promotes Updated Visual Branding Offerings as it Looks to Secure More Ad Spend

Twitter’s tweaked its visual branding options, which could help to spark more interest.

TikTok Users are More Open to In-App Promotions, According to New Report

TikTok users are also less concerned about their data being used for ad targeting than general web users.

Will Twitter Be Able to Resist Authoritarian Government Control Under Elon Musk?

Twitter 2.0 is being asked to make rulings on government requests, which could put Musk in a difficult position.

New Study Highlights Key Tips for LinkedIn Video Campaigns, Based on Analysis of 16k Campaigns

Some valuable insights for your LinkedIn marketing efforts.

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