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Social Media Marketing

Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts

As short-form video becomes a bigger focus, Meta’s looking to help advertisers tap into the shift.

Elon Musk Says that Paid Social Media Will Become ‘The Only Social Media That Matters’

Elon Musk is banking heavily on subscription revenue, which, thus far, hasn’t fared well.

Meta Adds New Group Post Sharing Option on Instagram

The option would make it easier to start a group chat about an IG post.

Pinterest Adds New Display Options, Including Shoppable Items in Separate ‘Shuffles’ App

New opportunities to get in front of your target audience via Pins.

TikTok Looks to Facilitate Branded AR Campaigns with New Program

The new program will enable brands to team up with AR creators on campaigns.

TikTok Leads the App Download Charts in Q1 2023

Entertainment is surpassing social elements in the latest app usage trends.

Meta’s Testing New Ad Tools for Retailers to Help Maximize Campaign Performance

Meta continues to add new options to help improve ad targeting.

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