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Social Media Marketing

TikTok Publishes 2023 Holiday Marketing Guide

Some handy notes to help maximize your TikTok outreach this holiday season.

X Will Soon Add Job ‘Matchmaking’ to Help Brands Highlight Relevant Opportunities in the App

Can X create an effective job-matching algorithm?

BeReal Adds Expanded ‘Friends of Friends’ Feed as It Looks to Reignite User Interest

With user growth stagnating, BeReal is looking to new engagement elements.

X Deactivates Old Media Links Amid Changes to Back-End Elements

The changes keep coming from the company formerly known as Twitter.

X Schedules First Meeting of New ‘Client Council’ to Reassure Ad Partners

X is bringing back its Client Council as it works to regain advertiser trust. 

Pinterest Rolls Out New Safety Tools to Protect Younger Users

Pinterest is upping its safety tools in response to reports that young users have been targeted in the app.

Meta Publishes New Overview of Its Evolving Ad Automation Tools

Meta's Advantage+ campaigns are driving better results for many brands. 

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