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Social Media Marketing

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

The report includes insights from some of the world's top marketing leaders.

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

19 Content Ideas to Reignite Your Digital Engagement Efforts [Infographic]

Some prompts to boost your content efforts.

TikTok Launches In-Stream Shops to All U.S. Retailers in Latest eCommerce Push

TikTok' is once again ramping up its push on in-stream shopping.

Meta Partners with US Universities on New Metaverse Education Initiatives

Meta's looking to encourage more sectors to utilize VR and AR in their process.

Instagram Tests New Option to Hide Your Like Activity in the App

The option would give you more capacity to manage your privacy in the app.

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