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Social Media Marketing

X Updates Ad Platform To Optimize Performance for SMBs

The main focus of the updates is AI targeting which is meant to help reach a more engaged audience.

Instagram Announces Halloween-Themed Activations

Some new options to spookify your IG chats and Stories.

Is Meta’s Anti-Politics Stance a Sustainable Strategy?

Users are expressing frustration over Meta’s anti-politics stance.

The Generative AI Push Poses an Increased Risk of Harm for Many Users

As platforms push users to engage with AI, the mental health implications need to be a concern.

YouTube Adds Poll Stickers for Shorts, Ad Category Blocking for Channels

The latest feature updates from YouTube.

Meta Shares Ad Creation Tips at Restaurants Summit

Some valuable notes from Meta’s ads team.

Data Is the New Gold in the Generative AI Era

The generative AI race has sparked another battleground, which will dictate the next stage of AI development. 

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