YouTube will focus on Connected TV viewing and the opportunities it can provide for brands.

The NCAA March Madness tournament is fast approaching, which could provide opportunities for your tweet strategy. 

Looking for inspiration for your campaigns? Here are the top-performing Super Bowl campaigns, based on YouTube views.

Audit. Improve. Execute. Repeat. If social media marketing is a crucial element of your marketing strategy (which it should be), then you must know the ropes to run a social media audit – again and again. However, most businesses don’t bother putting time and money into running a social audit. As a result, they end […] The post How to Run a Social Media Audit in 7 Simple Steps (+ Free Template) appeared first on SocialPilot.

Rival IQ's latest benchmark report looks at brand social media performance, based on more than 5 million posts and tweets.

Unwanted DMs were voted the most annoying element of LinkedIn in our latest survey.

Looking to provide a more supportive environment for your social media team? Check out these tips.