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Social Media Marketing

X Offers $250 in Ad Credits to Win Back SMBs

The offer arrives ahead of the holiday shopping season and amid conflicting reports about how X’s ad business is faring. 

Meta Adds Branded Content Campaign Oversight to Ads Library

Users can search by influencer or brand to see the campaigns they are connected to.

Meta Adds More Safety Features in Latest Horizon Worlds Update

Are we headed for a new mental health crisis as a result of VR use?

TikTok Pushes Retailers to Adopt Native Shopping Elements

The move to shut down Storefront, which links to third-party hosting sites, reflects TikTok’s ongoing search for the best approach to in-stream shopping.  

Meta Expands End-to-End Encryption in Messenger

Meta continues to push ahead with its full messaging encryption plan. 

LinkedIn Rolls Out Brand Partnership Tags

The added transparency could facilitate new brand/creator partnerships.

YouTube Tests New Display for Subscriptions Feed and a New Music Discovery Process

Soon, you'll be able to hum a tune into the app, and YouTube will find relevant song matches for you.

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