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Social Media Marketing

WhatsApp Launches Topic-Based ‘Channels’ in More Regions

Channels provides a way to follow topics of interest in WhatsApp.

Tech Leaders Meet With U.S. Senators to Discuss AI Regulation

As generative AI continues to evolve, the need for regulatory oversight also increases.

New Report Looks at Evolving Consumer Expectations of Social Media Marketing

The latest Sprout Social “Social Index” report covers a heap of key elements.

TikTok Says Traditional Attribution Methods Significantly Undervalue the Effectiveness of TikTok Ads

TikTok suggests that brands consider broader tracking to more accurately assess ad performance. 

Meta Releases New Report on How Marketers Can Prepare for Coming Data Privacy Shifts

The report includes insights from some of the world's top marketing leaders.

YouTube Shares New Stats on the Growth of Retro Gaming-Themed Content

Looking for a theme for your holiday promotions? Retro gaming is on the rise.

19 Content Ideas to Reignite Your Digital Engagement Efforts [Infographic]

Some prompts to boost your content efforts.

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