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Social Media Marketing

Twitter Confirms That it is Working on an Edit Button, Following Tweets from New Board Member Elon Musk

Musk is already looking to wield his newfound sway at the app.

Skittles Takes Out Twitter's 'Brand Bracket' Competition for 2022

The competition pitted various brand social media handles against each other, with the public voting on the winners.

New Study Looks at the Rise of Virtual Influencers [Infographic]

Virtual influencers - wholly created digital characters - are becoming a bigger element in the marketing landscape.

TikTok Adds New 'Background Player' Option for Live-Streams

The option will provide more ways to increase audience connection in the app.

Pinterest Announces New Activations for Prom Week, Highlights Key Prom Trends

'Euphoria' and 'The Great Gatsby' are the key themes of this year's prom season.

LinkedIn Shares New Research on Changing Approaches to Branding [Infographic]

In the post-COVID environment, perspectives on branding are changing.

Paid and Organic Social Media Are Better Together—Here Are 5 Reasons Why

You'll get more out of social by uniting these two strategies—here are five reasons that prove why paid and organic are better together.

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