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Social Media Marketing

Messenger Adds New Tools for Black History Month, Including Themed Stickers and Creator Showcase

The key element is a new video series which aims to amplify the stories of Black creators and businesses.

Instagram Announces Valentine's Day Live-Stream Shopping Event, the Latest in its eCommerce Push

The new promotion will help to showcase Instagram's evolving live-stream shopping tools.

LinkedIn Shares New Overview of its Audience in Singapore [Infographic]

The overview provides some interesting insight into the level of granular, region-specific detail that LinkedIn can provide.

LinkedIn Tests New Option to Switch Off Political Posts in Your Feed

The option could be a testing ground for other social apps to help reduce political division in feeds.

TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey [Infopgraphic]

TikTok's latest research report looks at the way that users and brands interact in the app.

The Beginners Guide to Target Market Vs Target Audience

The marketing world is full of buzzwords. While certain terms are exactly what they sound like, such as pay-per-click marketing, others can be vague. Yes, you know it. Those words where finding out the exact intent gets brain-racking. Target audience and target market are two such terms that are often used interchangeably. But how many […] The post The Beginners Guide to Target Market Vs Target Audience appeared first on SocialPilot.

Twitter Adds 6 Million Users in Q4, Crosses $5 Billion in Total Revenue for the Year

Twitter continues to add new users, though its longer-term growth targets remain challenging.

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