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Digital Marketing

5 Ways Grocers Can Master Shoppable Video, Connected TV

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

Snapchat Brings Back Phantom House Series With Maybelline, State Farm

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

X Could Prove to Be Worth More Than $44B to Musk and His Companies

Is Elon really throwing away his money, or is there more to his X play?

Who’s Going To Win the AR Wearables Race?

A look at the next wave of AR glasses and which will win out with consumers.

Simon Taps Influencers To Draw Gen Z to the Mall

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

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