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Social Media Marketing

Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple's ATT Update

Apple's ATT update has caused some major headaches for Facebook and Instagram advertisers.

Facebook Renames 'News Feed' to Just 'Feed' to Avoid Potential Confusion

The change will not change how the Feed works, nor have any impact on the Feed algorithm.

Pinterest Outlines 6 Ideas for Making Best Use of Idea Pins

Pinterest says that user interest in Idea Pins is growing, which could present a good opportunity for audience engagement.

TikTok Launches New Brand Safety Center to Provide a Central Hub for its Various Resources

As it looks to maximize its business opportunities, TikTok has launched a new hub for its various brand safety tools and projects.

YouTube Launches New Valentine's Day Push on Shorts, the Latest Step in its Push to Combat TikTok

YouTube's looking to take the fight to TikTok in the battle for online video supremacy. 

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

The option provides a low-touch way to engage with Stories, which could have a big impact.

Snapchat Shares New Data on the Value of its 'High Impact' Ad options

The study looks at how Snap's most prominent ad options can drive brand awareness and direct campaign performance.

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