In the third part of our State of Social Media Listening report, we look at the key opportunities of monitoring.

The new, separated content type tabs will provide more in-depth data on performance.

Another step in Snap's evolving eCommerce push,

The option will provide more capacity for small businesses, in particular, to manage their messaging interactions.

TikTok looks set to make a bigger push on gaming as it seeks to diversify its revenue streams.

The new options will make it easier to find specific segments in video clips - but could they also reduce watch time?

The test limits the amount of Stories frames that a user can see without manually tapping for more.