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Social Media Marketing

X Adds Follower Versus Non-Follower Engagement Data

Across platforms, creators insist more non-followers are interacting with their updates, possibly because of algorithmic recommendations.

Meta and X Announce AI Data Center Expansions

Meta looks to have the most potential to build toward AI’s next stage, though xAI is also looking to compete in the rapidly evolving tech race.

Threads Tests Individual Post Analytics

Until now, Threads has only provided aggregated metrics for all updates within its analytics tab.

Meta Announces VR Development Deal With James Cameron’s ‘Lightstorm Vision’

The partnership could see the development of innovative new VR projects. 

Meta Launches New Llama AI Model, Building Towards the Next Stage

Meta continues to evolve its AI offerings.

You Know Who Posts on Social Media? Hardly Anybody

It's worth noting that social media posts reflect only a portion of public opinion. 

Meta Interviews Marketing Leaders for New ‘Performance Talks’ Hub

The video series includes pointers on Meta’s automated Advantage+ ads, Reels, audience growth tactics and more.

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