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Social Media Marketing

Report Looks at How Top Brands Are Winning on TikTok

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.

Instagram Tests New Reels Filter for Posts With Notes

Notes have proven especially popular with young users, which is why Instagram continues to provide new ways to engage with them. 

X Staffs New Safety Center in Texas

Could this be the start of a bigger move for the company?

New Data Suggests X Is Still Far From Profitability

Financial performance numbers highlight the dire state of the app, with no clear pathway to profitability in sight.

X Adds New Setting To Opt out of Sharing Data To Train Grok

A new setting on data permissions for Grok was quietly added and users opted in by default.

Snapchat Adds New AR Experiences for the 2024 Olympics

A partnership with the International Olympic Committee extends to the official Olympics app, which links back to the AR experiences.

Reddit Launches Lead Generation Ads

A new ad consideration on Reddit.

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