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TikTok Shuts Down Incentive Program in Europe

The program, TikTok Lite, offered cash incentives for in-app activity.

X Continues To Develop X Payments Option

A payments user interface appears to be in the works while 31 U.S. states have approved money transmitter licenses for the platform. 

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

Meta Explores Celebrity-Voiced AI Chatbots

After the company’s celebrity-faced bots didn’t work, it is trying a different approach.

Assessing the Electricity Requirements of AI Development [Infographic]

Microsoft's use of electricity has doubled since embarking on its AI push, per Visual Capitalist. 

The Psychology of Sharing: Emotions Content Must Evoke To Go Viral [Infographic]

Viral content often evokes a specific emotion like joy, anticipation or fear, per Salesforce. 

US Secretaries of State Call on X to Address Election Misinformation

In an open letter, the group has called for improvements to X’s Grok AI chatbot.

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