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Social Media Marketing

YouTube Launches Expanded Test of Channel Gifting to Help Creators Grow Their Audience

The option enables channel members to help expand a creators' audience by donating 1-month memberships.

TikTok Publishes New Report on the Benefits of an Integrated Media Strategy to Boost Brand Messaging

Merging your online campaigns with TV outreach can have major benefits.

LinkedIn Publishes New Pocket Guide to Effective Employer Branding

Employer branding is becoming a more important consideration within the changing jobs landscape.

Meta Announces Speakers and Agenda for Next Week's 'Conversations' Business Messaging Conference

Meta will outline its latest business messaging innovations at next week's single day event.

Musk Says Twitter Deal 'On Hold' Pending More Data on the Actual Number of Fake Accounts in the App

Musk has questioned Twitter's fake account metrics, which may cause more complications in his Twitter takeover bid.

Zuckerberg Previews Next-Level AR Experience in New 'Cambria' Headset Showcase

Meta's latest VR headset advances show how AR elements will be integrated into its broader metaverse shift.

12 Crucial Facebook Metrics You Should Track To Grow Your Business

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. Do […] The post 12 Crucial Facebook Metrics You Should Track To Grow Your Business appeared first on SocialPilot.

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