Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

A look at the next wave of AR glasses and which will win out with consumers.

Is Elon really throwing away his money, or is there more to his X play?

A new campaign celebrates mall culture and invites people to be part of the experience, according to Simon's chief marketing officer. 

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.